Category: Branded Content
Title: Lily & The Snowman
Cineplex is the largest theatre chain in Canada. To launch its new brand platform “See The Big Picture”, we created an animated film called “Lily & The Snowman”. The film tells the story of Lily and her snowman who performs shadow puppet shows. The design and animation were heavily praised. When it ran in theatres, many confused it for a Pixar short. The film has generated over 30 million views across Facebook and YouTube.
Company: Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Direction: Allen Oke Associate Creative Director: Noel Fenn, Andrew Caie Art Direction: Guilherme Bermejo Copywriting: Nick Doerr Client: Susan Mandryk, Peter Furnish, Darren Solomon, Maxine Chapman, Laura Mingail, Sarah Van Lange, Justine Melman Agency Producer: Tara Handley Account Team: Mike Sutton, Roy Gruia, Laura Robinson, Winnie Hsiao Strategic Planner: Ebrahim El Kalza Animation: Hornet Inc. Director: Dan Abdo, Jason Patterson, Hyesung Park Production House Producer: Desiree Stavracos Audio / Music House: Vapor Music Audio Director: Joey Serlin, Brendan Quinn Audio Producer: Kailee Nowosad Engineer: Julian Rudd Music Licensing: Heather Gardner Song: Follow You, Follow Me Original Artist: Genesis Publisher: Imagem Music Performer: Adaline Media Agency: PHD Media PR Agency: Hill + Knowlton
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