Year: 2016
Category: Branded Content
Title: Fake Shop

From brick-like-bread to dry cookies to gritty crackers, people have come to widely accept that they have to compromise on taste to eat gluten-free products. In a filmed experiment, we built a bakery and secretly stocked it all with all PC gluten-free products to see if anyone would notice. To their surprise (and our delight), no one noticed a thing except how good everything tasted.

Voice: 416-593-3729

Company: john st. Executive Creative Direction: Angus Tucker, Stephen Jurisic Creative Direction: Marketa Krivy Art Direction: Andrew Bernardi Copywriting: Sanya Grujicic

Back to List


The 2019 Photography and Illustration Awards Competition is now open! Submit your pieces before January 25 to save on your entry costs!