Category: Offline Digital
Title: Just Right
This digital billboard pulls real-time weather data, displaying the current temperature using the most appropriate McCafé beverage. As the day gets hotter, the featured drink becomes colder, showingthat there’s a perfect McCafe beverage for every moment.
Company: Cossette Executive Creative Director : Michael Milardo Art Director: Grace Cho Copywriter: Cameron Spires Agency Producer: Chris Townsend Studio Artist: Richard Parkes, Carl DeVouge Director of Brand Services: Anne Buch Account Director: Melissa Guillergan Account Supervisor: Lindy Scott
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The 2019 Photography and Illustration Awards Competition is now open! Submit your pieces before January 25 to save on your entry costs!