Year: 2016
Category: Online Video
Title: #OwnIt

97% of women have an ‘I hate my body’ moment. Every. Single. Day. We believe that 100% of women have the power to change something more important than the size of their butts. We can change our perspective. Special K is encouraging women to ditch the doubt and learn to accept every perfect, and perfectly imperfect, thing about our bodies and #OwnIt.


Company: Leo Burnett, Toronto Chief Creative Officer: Judy John Group Creative Director: Kelly Zettel, Sam Cerullo Copywriting: Kelly Zettel, Jennifer Smith, Mike Johnson Art Direction: Sam Cerullo, Pedro Izzo, Jordan Gladman Agency Producer: Melanie Palmer Group Account Director: David Moss Account Director: Mandy Eaton Account Supervisor: Jade Brent Account Planner: Trevor Thomas Production Company: Skin & Bones Director: Mark Zibert Editing Company: School Editing Editor: Ryan J. Hunt VFX: Fort York VFX

Back to List

JOIN THE CONVERSATION

The 2019 Photography and Illustration Awards Competition is now open! Submit your pieces before January 25 to save on your entry costs!