Year: 2014
Category: Consumer Products
Title: The Echo Project

To keep excitement going from book launch to paper-back release a year later, we created a page-for-page interactive and fan-sourced digital companion. Each creative interpretation was inspired by the words or themes found on every page of the novel. Resulting in a rich tapestry of cultural insight, definitions, historical context that made the The Echo Project a DVD extras like experience.

Website: www.daretoronto.com

Company: DARE Toronto Executive Creative Direction: Paul Little Creative Direction: Chris Obergfell Art Direction: Craig Ferguson Copywriting: Tal Wagman Design: Chris Obergfell Planner: Andre Louis

Winning Website: www.echoproject.ca

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