Year: 2008
Category: Consumer Products - Single
Title: Joe Fresh Style - Web site

Driving awareness for their seasonal collections, the dynamic and interactive site is a reflection of the Joe Fresh Style brand; effectively showcasing its fresh styles, value, and affordability. Vibrant images, detailed product information, interactive tools, fashion tips, and trends reinforce the site as beacon of style and value.

Voice: 416-977-6660

Chief Creative Officer: Kathy Kohn Creative Direction: Ryan Wolman Copywriting: Elaine Colenbrander Art Direction: Norma Penner Design: Norma Penner, Narda Limamtara Programming: Brian Elton, Brad Karjama, Thomas Yuill Interactive Agency: henderson bas

Winning Website:

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