Year: 2008
Category: Consumer Products - Single
Title: Car of the Decade

The Honda Civic has been the best selling car for 10 years in a row. To celebrate the big occasion we created this fanciful, colourful experience. A twist on community, this site asks Canadians to share their Civic stories, whatever they are. The top 30 stories have been selected to appear in a coffee table book that will be sent to Honda dealers across Canada, presented to the Mayor of Aliston, Ontario (where the Civic is made), as well as installed in Honda Collection Hall in Japan. Each winner, also gets their own personal copy.

Voice: 416-550-6844

Interactive Agency: Grip Limited

Winning Website:

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