Category: Consumer Products - Single
Our challenge was to show that Air Canada is taking concrete initiatives to fight climate change. We created a microsite that features interactive cards with the same graphic style as the safety brochures found on planes. This felt like a perfect conceptual fit: The actions Air Canada is taking to control climate change are very much like safety measures for our world.
Ad Agency: Marketel Creative Direction: Nathan O'brien, Mitch Cayouette Copywriting: Crystal Béliveau Art Direction: Gary Paitre Programming: Marc-Antoine Vallée
Winning Website: www.wewillbethewinner.com/general/projects/en/acLeaveless/index.html
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The deadline for the 2018 Advertising Awards is August 24!