Test Your Breath

Consumer Packaged Goods - Single

2008

Dentsu Canada
t: 416-929-9700
e: dierfino@dentsucanada.com
w: dentsucanada.com

Client: Proctor & Gamble / Scope Creative Direction: Michael Gramlow, Glen Hunt Art Direction: Michael Gramlow, Carson Ting Copywriting: Glen Hunt, Michael Gramlow, Matt Williamson Production Company: Sons and Daughters, Crush Inc. Designer: Thomas Hong Interactive Agency: Dentsu Canada

Winning Website: testyourbreath.ca

Nothing leaves your mouth feeling as minty fresh as Scope. But what if you haven't used Scope, what then? That's the question we asked when developing this site. Quite simply, it allows you to test your breath by breathing into your computer's mic or typing in what you've recently eaten.