Year: 2008
Category: Consumer Packaged Goods - Single
Title: Pop-Tarts Celebrity

Celebrity Sightings Recently, Pop-Tarts celeb, "Razzy” Raspberry, introduced a new flavourite to adoring fans... Shakes Strawberry. For 10 weeks, the site kept kids up-to-date with their Hollywood adventures, including the gossip, hot games, polls and a contest for cool digital prizes. Online media and street sampling added to the excitement.

Voice: 416-925-5997
Website: leoburnett.ca
Email: rebecca.adams@leoburnett.ca

Creative Direction: Shirley Ward-Taggart, Ian Kay Art Direction: Charlyn Wee, Ian Kay Copywriting: Jennifer Smith Illustration: Chuck Gammage Programming: Barbara Vermeersch, eAxis Ad Agency: Arc Worldwide, Toronto

Winning Website: www.arc-awards.com/celebrity.html

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