Category: Consumer Packaged Goods - Single
Title: Pop-Tarts Celebrity
Celebrity Sightings Recently, Pop-Tarts celeb, "Razzy” Raspberry, introduced a new flavourite to adoring fans... Shakes Strawberry. For 10 weeks, the site kept kids up-to-date with their Hollywood adventures, including the gossip, hot games, polls and a contest for cool digital prizes. Online media and street sampling added to the excitement.
Creative Direction: Shirley Ward-Taggart, Ian Kay Art Direction: Charlyn Wee, Ian Kay Copywriting: Jennifer Smith Illustration: Chuck Gammage Programming: Barbara Vermeersch, eAxis Ad Agency: Arc Worldwide, Toronto
Winning Website: www.arc-awards.com/celebrity.html
Back to List
The 2017 Applied Arts Awards are calling for entries! Design, Advertising and Student are all still open. Our new microsites make it quick and easy to enter!