Year: 2014
Category: Online Campaign
Title: The World's Most Valuable Project

The World’s Most Valuable Project is the first, real-time response search party platform that leverages the power of online communities. Creating a virtual search party of almost 7 million people, ‘Valuable Project’ assisted in the safe recovery of 6 missing children in the first 5 months alone. In March 2014, it was officially endorsed by the Canadian Association of Police Chiefs (CACP) as a first response system for police departments across Canada.

Website: greycanada.com

Company: GREY Client: Missing Children Society of Canada Chief Creative Officer: Patrick Scissons Creative Team: Todd Lawson, Yusong Zhang, James Ansley, Dave Barber, Marshneill Abraham Technology: John Breton, Mark Brombacher, Daryl Brewer, Toby Pilling Account Service: Patty Moher, Darlene Remlinger, Malcolm McLean

Winning Website: mcsc.ca/valuable

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