Money Needs Attention

Financial Services - Single

2008

Sapient Interactive
t: 305-253-0100
e: maristondo@sapient.com
w: sapient.com

Creative Direction: Chiny Chewning Associate Creative Director: Carol Montoto Copywriting: Alice Shin Design: Jill Schoen, Agi Brown Art Direction: Damion Parsons Client: Key Bank Interactive Agency: Sapient Interactive

Winning Website: moneyneedsattention.com

Sapient’s mission was to create a microsite which addressed real customer money concerns through a series of games, interactive calculators, real animated stories and TV spots. The result, Moneyneedsattention.com broke banking website conventions by delivering an intuitive and interactive tool designed so that any consumer could learn how KeyBank could help them solve their money concern with genuine attention. The site contains more than 1000 tracking pixels that help deliver real-time statistics that allowing to fully understand how consumers are using the site and providing data for future expansion of the site.