Category: Financial Services - Single
Title: Capital One - Lose the Rate
Based on the Lose the rate and feel great theme, the Capital One site used humourous video parodies to raise awareness for the Capital One Prime +0.9% credit card and all of its benefits. Other interactive components were utilized to further illustrate the card benefits and initiate viral spread of the messaging.
Chief Creative Officer: Kathy Kohn Copywriting: Julie Stolberg Art Direction: Catherine Baird Design: Catherine Baird, Christian Steffan, Mike Blain Programming: Kavin Wong, Brian Elton Interactive Agency: henderson bas
Winning Website: yyzwork.com/VII/capitalonelosetherate/
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