Year: 2008
Category: Other Services - Single
Title: Stop Sportism

Stop Sportism To get hardcore sports fans involved with The Score's Home for the Hardcore website, we created a cause for them to rally behind. TV, online banners, posters, outdoor and street rallies told them they were victims of Sportism and pointed to a place where they could fight it - thescore.ca.

Voice: 416-925-5997
Website: leoburnett.ca
Email: rebecca.adams@leoburnett.ca

Executive Creative Direction: Shirley Ward-Taggart, Judy John Creative Direction: Ian Kay, Israel Diaz Art Direction: Mark Nilsen, David Federico, Anthony Chelvanathan Copywriting: Lauren Miller, Greg Shortall, Morgan Kurchak, Steve Persico Programming: eAxis Ad Agency: Arc Worldwide, Toronto

Winning Website: www.arc-awards.com/sportism.html

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