Stop Sportism
Other Services - Single
2008
Arc Worldwide, Toronto - A Leo Burnett Company
t: 416-925-5997
e: rebecca.adams@leoburnett.ca
w: leoburnett.ca
Executive Creative Direction: Shirley Ward-Taggart, Judy John Creative Direction: Ian Kay, Israel Diaz Art Direction: Mark Nilsen, David Federico, Anthony Chelvanathan Copywriting: Lauren Miller, Greg Shortall, Morgan Kurchak, Steve Persico Programming: eAxis Ad Agency: Arc Worldwide, Toronto
Winning Website: arc-awards.com/sportism.html
Stop Sportism To get hardcore sports fans involved with The Score's Home for the Hardcore website, we created a cause for them to rally behind. TV, online banners, posters, outdoor and street rallies told them they were victims of Sportism and pointed to a place where they could fight it - thescore.ca.