W-052.jpg

Let The Good Times Roll

Gaming - Single

2008

Arc Worldwide, Toronto - A Leo Burnett Company
t: 416-925-5997
e: rebecca.adams@leoburnett.ca
w: leoburnett.ca

Creative Direction: Shirley Ward-Taggart, Judy John Art Direction: Mark Nilsen, Angie Bird Design: Mark Nilsen Copywriting: Jennifer Smith, Elle Bullen Programming: splashworks.com inc., Barbara Vermeersch Ad Agency: Arc Worldwide, Toronto

Winning Website: arc-awards.com/rollers.html

Let the good times roll To support the launch of Yo-go Rollers, the On The Roll game was developed for the leading gaming website, MiniClip.com. The first time a Canadian advertiser had specifically created a game for the site. Online media drove click-throughs to the addictive game, which registered 2,505,874 gameplays in just 6 weeks.

Share
|