Luckycharms.com
Gaming - Single
2008
Fjord Interactive Marketing + Technology
t: 416-934-8071
e: megan.kirby@cossette.com
Creative Direction: Elizabeth Yanitsky Design: Jordan Smith Copywriting: Marcus Stevenson Art Direction: Nick Palmer Interactive Agency: Fjord Interactive Marketing + Technology Illustration: Mathew Den Boer Client: General Mills Canada
Winning Website: interactive.cossette.com/awards/AAQ2008/luckycharms_01.html
For the first time in over 10 years, General Mills' Lucky Charms Cereal brand introduced a brand new marshmallow charm, called the "Hourglass Charm” . To celebrate, General Mills challenged Fjord with the following objectives for www.luckycharms.com: 1. Create a game experience that will delight and engage kids with the brand and the new Hourglass Charm. 2. Ensure that the online experience was consistent with other channels (TV and packaging).