Category: Public Service/Charity (Non-Profit) - Single
Title: Jonzed: One night, so many mistakes
The Nova Scotia Liquor Corporation (NSLC) launched Jonzed, an integrated campaign starring Jonze; a not so likeable cartoon character whose antics highlight the consequences of binge drinking. Jonzed.com served as the interactive hub, hosting a humorous short film and other educational content that encouraged young adults not to get "Jonzed” .
Ad Agency: Revolve Art Direction: Kevin Fidgen Client: Nova Scotia Liquor Corporation Copywriting: John Smith, Sammy Ray Welch Creative Direction: Matthew Allen Design: Brennan Macdonald Illustration: Helix Digital Photography: Jeff Wheaton Art Direction: Dylan Macdonald
Winning Website: www.jonzed.com/
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The 2018 Applied Arts Awards call for entry is now open!