Jonzed: One night, so many mistakes

Public Service/Charity (Non-Profit) - Single

2008

Revolve 360 Branding
t: 902-835-3559
e: ben.boudreau@revolve.ca
w: revolve.ca

Ad Agency: Revolve Art Direction: Kevin Fidgen Client: Nova Scotia Liquor Corporation Copywriting: John Smith, Sammy Ray Welch Creative Direction: Matthew Allen Design: Brennan Macdonald Illustration: Helix Digital Photography: Jeff Wheaton Art Direction: Dylan Macdonald

Winning Website: jonzed.com

The Nova Scotia Liquor Corporation (NSLC) launched Jonzed, an integrated campaign starring Jonze; a not so likeable cartoon character whose antics highlight the consequences of binge drinking. Jonzed.com served as the interactive hub, hosting a humorous short film and other educational content that encouraged young adults not to get "Jonzed” .