Year: 2008
Category: Public Service/Charity (Non-Profit) - Single
Title: Youth Campaign: Serious Speed Dating

To spread awareness about the seriousness of diabetes, this microsite uses humour and a situation that's relevant to young people – dating. Each date showcases a different symptom of diabetes and the consequences associated with it. For example, blurry vision, extreme thirst and even erectile dysfunction.

Voice: 416-486-7214

Executive Creative Direction: Rick Kemp Copywriting: Paul Fung Art Direction: Lionel Wong Creative Direction: Brian Groves, Gerald Schoenhoff Ad Agency: Grey Canada

Winning Website:

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