Youth Campaign: Serious Speed Dating

Public Service/Charity (Non-Profit) - Single

2008

GREY Canada
t: 416-486-7214
e: christian_gallant@grey.net
w: grey.com/canada

Executive Creative Direction: Rick Kemp Copywriting: Paul Fung Art Direction: Lionel Wong Creative Direction: Brian Groves, Gerald Schoenhoff Ad Agency: Grey Canada

Winning Website: grey.net/clientwork/cda

To spread awareness about the seriousness of diabetes, this microsite uses humour and a situation that's relevant to young people – dating. Each date showcases a different symptom of diabetes and the consequences associated with it. For example, blurry vision, extreme thirst and even erectile dysfunction.