Title: WestJet Christmas Miracle
WestJet, Canada's preferred airline, wanted to provide a unique experience for its guests and WestJetters (employees) and stand out amongst a greater audience during the Christmas season. The challenge in 2013 was to bring a memorable, heartwarming, and shareable “real-time giving” experience to both airline guests and employees alike.
Company: studio m & WestJet XM Director: Bryan Reid Executive Producer: Mike Mills On-line Editor: Cameron Wyllie Creative Direction: Corey Evans, Greg Plata Copywriting: Brad Cowan Director of Photography: Ron Zeeman Art Direction: Nick Haraszty Post Production Company: studio m Music/Sound: Aaron Gaistman
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