Category: E-mail - Single
Title: Kokanee Ranger Personalized Email
People in the Kokanee email database received a video invitation to a party in their area. When the video played, their name and details about the party nearest them were layered into the video. They were also able to personalize video invitations to friends.
Production Company: Relish, Sons & Daughters Copywriting: Matt Rogers Art Direction: Colin Craig Programming: Patrick Schroen, Jonathan Sanford
Winning Website: awards.griplimited.com/kokanee_rld_email.html
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The deadline for the 2018 Advertising Awards is August 24!