Title: The Devil's Toy Redux
In The Devil’s Toy Redux, audiences can navigate from country to country, film to film and theme to theme. They can also contribute to the project by sharing their skate pictures and videos on Instagram with the hashtag #devilstoy. This project tells a universal story of rebellion and the refusal to obey social mores.Presented alongside the original 1966 film, it lets you see skateboarding through a variety of cultural lenses.
Company: Deux Huit Huit Creative designer: Alex Leduc Film Coordination: Corey Adams, Matt Charland Producer: NFB, Dana Dansereau, Dominique Willieme Executive Producer: NFB, Loc Dao, Hugues Sweeney Film Director: Corey Adams, Matt Charland, Steve Durand, Luke Jackson, Jess James Harris, Nikola Lezaic, Argyris Papadimitropoulos, Marten Persiel, Peter Schüttermeyer, Qi An Juan, Myriam Verreault, Fred Mortagne, Greg Hunt
Winning Website: thedevilstoy.com/
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The deadline for the 2018 Advertising Awards is August 24!