Test Your Breath

Online - Single

2008

Dentsu Canada
t: 416-929-9700
e: dierfino@dentsucanada.com
w: dentsucanada.com

Client: Proctor & Gamble / Scope Creative Direction: Michael Gramlow, Glen Hunt Art Direction: Michael Gramlow, Carson Ting Copywriting: Glen Hunt, Michael Gramlow, Matt Williamson Production Company: Sons and Daughters, Crush Inc. Designer: Thomas Hong Interactive Agency: Dentsu Canada

Winning Website: haroeverybody.com/scope_ad

This ad allows you to test your breath by typing in what you've eaten most recently. What next? Well, that depends on your breath. The ad leads people to a site where they can test their breath repeatedly and get different reactions – and a solution for solving their bad breath.