AVIVA Banners
Online - Single
2008
TAXI, Toronto
t: 416-979-7001
e: kate.fried@taxi.ca
w: taxi.ca
Executive Creative Direction: Steve Mykolyn Art Direction: Nathan Monteith, Stefan Wegner Copywriting: Stefan Wegner, Nathan Monteith Design: Dave Luxton, Jeff Vermeersch Programming: Jeff Vermeersch Illustration: Dave Luxton Ad Agency: TAXI, Toronto
Winning Website: neverinneutral.com/aviva_english/banners.html
As part of an Integrated Campaign, Online banners gave people a chance to get even more frustrated with insurance, and then led consumers to the changeinsurance.ca microsite. The site is built around a comprehensive, yet completely asinine questionnaire that reminds people of how frustrating insurance can be, and then encourages users to tell Aviva what they would do to change insurance for the better.