Category: Online - Single
Title: Coffee Cup
An interactive banner that conveys the idea of choice. Inspired by the kind of choices people make every day, the banner offers three different ways to take your coffee, from frills to no frills, each one corresponding to a different fare option and establishing Air Canada as the airline that offers the most choice, specifically in its range of fares.
Ad Agency: Marketel Creative Direction: Mitch Cayouette Copywriting: Crystal Béliveau Art Direction: Gary Paitre Programming: Marc-Antoine Vallée
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