Year: 2008
Category: Online - Single
Title: Clothesline

We use the clothesline as a symbol of Newfoundland and Labrador's fresh clean air. By placing a quirky photo illustration of a clothesline, briefly blowing words across the online pages of regularly checked city forecasts on the Weather Network, we grabbed the attention of people suffering from summertime smog.

Voice: 709-739-8400
Website: www.targetmarketing.ca
Email: dgreen@targetmarketing.ca

Ad Agency: Target Client: Newfoundland & Labrador Tourism Creative Direction: Tom Murphy Art Direction: James Jung, Jessica Tipping Copywriting: Jenny Smith

Winning Website: www.eyereturnmarketing.com/erd/nfld_demos/Takeover_Demo.html

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