Category: Offline Digital
Title: LAX - DATA CLOUD
The Destination Board is the next-generation flight information board in the new Tom Bradley International Terminal at the Los Angeles International Airport. For this giant LED display, Moment Factory created the Data Cloud. This permanent, real-time, generative artwork uses RSS feeds to harvest wind, temperature and precipitation data from Los Angeles and LAX destination cities, and transforms this information into flowing organic forms that evoke waves, clouds and topographies.
Company: Moment Factory Client: Los Angeles World Airports (LAWA) Project Direction: MRA International Executive Creative Direction: Sardi Design
Winning Website: laxcasestudy.momentfactory.com/datacloud/
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The deadline for the 2018 Advertising Awards is August 24!