Category: Online Campaign - Single
Title: Alka-Seltzer's Great American Road Trip
How do you get young men to take notice of a brand they think is for their grandfathers? Go where they play online and entertain them with videos about food, drink and good times. The final result? 21 viral videos and an interactive website with a fan base of over one and a half million viewers.
Programming: Madara Ranawake, Darrin Patey, Shayne Jackson Art Direction: Jeffrey Da Silva Copywriting: Jon Ruby Creative Direction: Jon Webber Executive Creative Direction: John Gagne Interactive Agency: Proximity Canada
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