Category: Online Campaign - Single
Title: Pizza Pops
General Mills Canada, makers of Pillsbury Pizza Pops Snacks challenged the interactive agency with two key objectives: 1. Provide a rewarding, entertaining and engaging online experience (micro site) that extends or "pays off" the TV ad experience. This was to be measured by site visits and duration of visits. 2. Differentiate Pillsbury Pizza Pops from its rival Pizza Pockets, as there is some public confusion with Pizza Pops and Pockets. This was to be measured by post campaign qualitative research.
Creative Direction: Elizabeth Yanitsky Design: Jordan Smith Copywriting: Laurent Abesdris Interactive Agency: Fjord Interactive Marketing + Technology Client: General Mills Canada
Winning Website: interactive.cossette.com/awards/AAQ2008/PizzaPops_02.html
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