Year: 2008
Category: Online Campaign - Single
Title: First New Car

Buying a vehicle for the first time can be thrilling and nerve-racking. To guide consumers through this experience, we created an entertaining resource offering step-by-step advice and tools with some fun diversions. To guide consumers to the site, a range of 'tease and reveal' banners were created that drew from the playful nature of the site.

Voice: 416-594-6000
Website: maclaren.com
Email: john.alabaszowski@maclaren.com

Creative Direction: John.alabaszowski Alabaszowski Art Direction: Jeremy Lenz Copywriting: Carolina Gomez De La Torre Client: General Motors of Canada Executive Creative Direction: Mike Halminen Interactive Agency: MacLaren MRM

Winning Website: www.firstnewcar.com

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