Category: Online Campaign - Single
Title: Six50 King West Condominiums
The six50king website was designed to create a fun interactive experience for the young techno-savvy target audience of this downtown Toronto Condo development. With a touch of voyeurism, the illustrations with dialogue bubbles, allows the audience to be drawn into the conversations going on in the building and neighbourhood. Part of a comprehensive marketing campaign, this website contributed to the successful opening launch with over 60% of the suites being sold in the first week.
Creative Direction: Coni Kennedy Copywriting: Patty Lowry Client: Freed Developments Ad Agency: L.A. Inc.
Winning Website: six50king.com
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The deadline for the 2018 Advertising Awards is August 24!