Six50 King West Condominiums

Online Campaign - Single

2008

L.A. INC.
t: 416-585-2237
e: alex@la-ads.com
w: la-ads.com

Creative Direction: Coni Kennedy Copywriting: Patty Lowry Client: Freed Developments Ad Agency: L.A. Inc.

Winning Website: six50king.com

The six50king website was designed to create a fun interactive experience for the young techno-savvy target audience of this downtown Toronto Condo development. With a touch of voyeurism, the illustrations with dialogue bubbles, allows the audience to be drawn into the conversations going on in the building and neighbourhood. Part of a comprehensive marketing campaign, this website contributed to the successful opening launch with over 60% of the suites being sold in the first week.