AMG 360

Online Campaign - Single

2008

Critical Mass
e: awards@criticalmass.com

Interactive Agency: Critical Mass

Winning Website: amg-360.com

Critical Mass helped Mercedes-Benz AMG become the first automotive marketer to offer 360-degree videos online. The AMG-360.com microsite showcases three click-and-drag "spherical" videos - shot on-location in Las Vegas using Immersive Media's proprietary eleven-lens video cameras with high-definition audio - as well as behind-the-scenes videos, photos, specs and more.