Year: 2008
Category: Online Campaign - Single
Title: Sliced the Movie

The brief: Vodka flavoured with fruit. Do something that appeals to the hip, young adults. The solution: Create a horror movie, using every cliché in the book, to demonstrate what happens when good fruit goes bad.

Voice: 416-979-7999

Ad Agency: GJP Advertising + Design Chief Creative Officer: Alan Gee Creative Direction: Gerald Flach, Trevor Schoenfeld Art Direction: Gerald Flach, Christina Gliha

Winning Website:

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