Category: Online Campaign - Single
Title: Sliced the Movie
The brief: Vodka flavoured with fruit. Do something that appeals to the hip, young adults. The solution: Create a horror movie, using every cliché in the book, to demonstrate what happens when good fruit goes bad.
Ad Agency: GJP Advertising + Design Chief Creative Officer: Alan Gee Creative Direction: Gerald Flach, Trevor Schoenfeld Art Direction: Gerald Flach, Christina Gliha
Winning Website: www.gjpspark.com/award_entries/2008/Vex_SlicedTheMovie/
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