Category: Online Campaign - Single
Title: Crush Movie Crew
What happens when you combine the cool energy of Crush with the ‘anything can happen' world of Hollywood? A totally Crushed experience. Crush was looking for a site to promote a contest that offered a trip for 4 to Hollywood to see the Warner backlot. At the same time, Crush was hoping to increase top of mind awareness for its product by aligning its brand with the exciting world of film.
Creative Direction: Dre Labre Copywriting: Leilah Ambrose Art Direction: Ryan Semeniuk Photography: Pete Soos Ad Agency: DDB Canada / Tribal Vancouver
Winning Website: crushmoviecrew.com
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