Doritos Collisions – Battle In A Bag

Integrated Campaign - Single

2008

Proximity/BBDO Canada
t: 416-972-5631
e: andrew.bailey@proximity.ca

Executive Creative Direction: John Gagne Creative Direction: Jon Webber, Ari Elkouby Executive Creative Direction: Ian Mckellar Copywriting: Patrick Scissons Art Direction: Mark Mason Programming: Lanny Geffen, Darrin Patey Interactive Agency: Proximity Canada

With distinct Hot Wing and Blue Cheese flavoured chips in one bag, the launch of Doritos Collisions turned the taste experience into a turf war through Mobile Enabled Video Projections. Consumers were directed to battleninabag.ca to choose sides. Rich media banners, 30-second TV and 60-second theatre spots rounded out the campaign.