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Mac's Froster WTF? Campaign

Integrated Campaign - Single

2008

Bos
t: 416-343-0010
e: gary@bos.ca
w: bos.ca

Creative Direction: Chad Borlase, Gary Watson Art Direction: Jennifer Saunders, Ibraheem Youssef Copywriting: Joanna Barrs, Mwewa Frederick Nduna Production Company: Untitled Films Photography: Westside Studio Ad Agency: Bos

What did it taste like? You weren't quite sure. What flavour of fruit was it? Then again, who says it had to come from fruit? Nineteen online videos and a series of in-store posters provided some very strange theories as to the source of WTF.

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