Category: Integrated Campaign - Single
Title: Froot Loops Smoothies
Smooth Adventures Kids were invited to help save Toucan Sam's nephew while discovering new, yogourty Froot Loops Smoothie cereal. TV and Online Banners directed kids to the site to play games and explore Smoothie Island to find the nephew. A contest with smooth prizes drove repeat visits and over 485,000 game plays.
Creative Direction: Judy John Art Direction: George Longley Copywriting: George Longley Creative Direction: Israel Diaz, Shirley Ward-Taggart, George Longley, Ian Kay Programming: eAxis Illustration: Chuck Gammage Copywriting: Jennifer Smith Design: Charlyn Wee Art Direction: Ian Kay, Charlyn Wee Ad Agency: Arc Worldwide, Toronto
Winning Website: www.arc-awards.com/smoothies.html
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