Kokanee Ranger Live or Die

Integrated Campaign - Single

2008

Grip Limited
t: 416-340-7111
e: colincraig@griplimited.com
w: griplimited.com

Art Direction: Colin Craig Copywriting: Matt Rogers Art Direction: Rich Pryce-Jones Copywriting: David Chiavegato Programming: Patrick Schroen, Gar Liu, Jonathan Sanford Design: Colin Craig, Sebastien Howden Production Company: Sons & Daughters Art Direction: Pat Andrews Copywriting: Ben Weinberg

Winning Website: ranger.stage2.griplimited.com

Kokanee Beer's Ranger Live Or Die campaign asked the people of Western Canada to vote on the fate of their spokesman, the Kokanee Ranger. For five months, people were engaged across a wide range of media to decide if the Ranger should live or die.