Category: Experimental/Artistic - Single
Title: TELUS Router
TELUS had a back to school offer on High Speed Internet for University students. The challenge was many students seek out dress wireless on campus. Knowing this, we planted Internet routers behind backlit TELUS posters in high traffic areas on campuses. The network names of our routers reminded students to see out a TELUS Internet connection and special offer. Effectively, we delivered our message in a place and time when it would resonate most.
Creative Direction: Michael Mayes Art Direction: Raul Garcia Copywriting: Matt Bielby Client: Deanne Berman Ad Agency: TAXI
Winning Website: www.neverinneutral.com/TELUS_Router/
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The 2018 Applied Arts Awards call for entry is now open!