Year: 2008
Category: Experimental/Artistic - Single
Title: TELUS Router

TELUS had a back to school offer on High Speed Internet for University students. The challenge was many students seek out dress wireless on campus. Knowing this, we planted Internet routers behind backlit TELUS posters in high traffic areas on campuses. The network names of our routers reminded students to see out a TELUS Internet connection and special offer. Effectively, we delivered our message in a place and time when it would resonate most.

Voice: 416-979-7001
Website: www.taxi.ca
Email: kate.fried@taxi.ca

Creative Direction: Michael Mayes Art Direction: Raul Garcia Copywriting: Matt Bielby Client: Deanne Berman Ad Agency: TAXI

Winning Website: www.neverinneutral.com/TELUS_Router/

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