Year: 2008
Category: Experimental/Artistic - Single
Title: Play Puddles

Fanta's "Play Puddles” were placed on mall floors across the country. When unsuspecting shoppers stepped on a puddle, they made a sound. A boing. A bounce. A silly scream. The puddles added some spontaneity to their otherwise uneventful shopping days and fit perfectly with Fanta's "Play Starts Now” positioning.

Voice: 416-598-4750

Creative Direction: Lance Martin Associate Creative Direction: Ryan Wagman Art Direction: Guybrush Taylor, Mike Blanch Copywriting: Ryan Wagman Illustration: Whitney Taylor, Alex Chung Ad Agency: TAXI 2

Winning Website:

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