Where's Koodo Subway

Experimental/Artistic - Single

2008

TAXI 2
t: 416-598-4750
e: sarah.richardson@taxi.ca
w: taxi.ca

Creative Direction: Lance Martin Copywriting: Alexis Gropper Art Direction: Johnnie Ingram Illustration: Greg Pascos Client: Ad Agency: TAXI 2

Winning Website: neverinneutral.com/KoodoM/wheresKoodoVid.html

We spoofed "Where's Waldo” to promote Koodo Mobile's nationwide calling offer. Our wacky illustration -- bigger than the screen itself -- let you use your finger to move the picture and find our hidden Koodo-ciser. The combination of touch screen media and the old classic search game, made for an instant hit.