Category: Offline Digital - Single
Title: Where's Koodo Subway
We spoofed "Where's Waldo” to promote Koodo Mobile's nationwide calling offer. Our wacky illustration -- bigger than the screen itself -- let you use your finger to move the picture and find our hidden Koodo-ciser. The combination of touch screen media and the old classic search game, made for an instant hit.
Creative Direction: Lance Martin Copywriting: Alexis Gropper Art Direction: Johnnie Ingram Illustration: Greg Pascos Client: Koodo Mobile Ad Agency: TAXI 2
Winning Website: neverinneutral.com/KoodoM/wheresKoodoVid.html
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The 2018 Applied Arts Awards call for entry is now open!