Year: 2008
Category: Offline Digital - Single
Title: Where's Koodo Subway

We spoofed "Where's Waldoā€¯ to promote Koodo Mobile's nationwide calling offer. Our wacky illustration -- bigger than the screen itself -- let you use your finger to move the picture and find our hidden Koodo-ciser. The combination of touch screen media and the old classic search game, made for an instant hit.

Voice: 416-598-4750
Website: taxi.ca/
Email: sarah.richardson@taxi.ca

Creative Direction: Lance Martin Copywriting: Alexis Gropper Art Direction: Johnnie Ingram Illustration: Greg Pascos Client: Koodo Mobile Ad Agency: TAXI 2

Winning Website: neverinneutral.com/KoodoM/wheresKoodoVid.html

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