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Play Puddles

Offline Digital - Single

2008

TAXI 2
t: 416-598-4750
e: sarah.richardson@taxi.ca
w: taxi.ca

Creative Direction: Lance Martin Associate Creative Direction: Ryan Wagman Art Direction: Guybrush Taylor, Mike Blanch Copywriting: Ryan Wagman Illustration: Whitney Taylor, Alex Chung Ad Agency: TAXI 2

Winning Website: neverinneutral.com/Fanta/index.html

Fanta's "Play Puddles” were placed on mall floors across the country. When unsuspecting shoppers stepped on a puddle, they made a sound. A boing. A bounce. A silly scream. The puddles added some spontaneity to their otherwise uneventful shopping days and fit perfectly with Fanta's "Play Starts Now” positioning.

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