Year: 2008
Category: Online Video - Single
Title: Letters

Real consumers sent messages to Shreddies about new Diamond Shreddies. These notes included queries on how much someone was paid to think of such an idea, predictions for record low sales and a complaint that a consumer found Squares in their Diamond Shreddies box. A problem the new Combo Pack readily solves.

Voice: 416-945-2237
Website: www.ogilvy.com/
Email: marina.pietracci@ogilvy.com

Art Direction: Ivan Pols Ad Agency: Ogilvy & Mather Client: Kraft Canada Inc./Post Cereals Copywriting: Hunter Somerville, Tim Piper Executive Creative Direction: Nancy Vonk, Janet Kestin Production Company: RedLine Productions

Winning Website: www.diamondshreddies.com/sneakpeek/

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