Category: Advertising Photography - Single
Campaign for the Royal National Lifeboat Institute (RNLI) 'Float to Live' campaign. The campaign is to raise awareness of the dangers of 'cold water shock', and to educate that floating, rather than the urge to desperately swim, is the best course of action to take when falling unexpectedly into cold water. The images have resulted in 4 confirmed cases of peoples lives being saved as a direct result of their viewing the campaign.
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