Cycling Canada - Hop On

Public Service/Charity Photography - Single

2016

Innocean Worldwide Canada
w: innocean.ca

Innocean Worldwide Canada

Cycling Canada’s is a rallying cry to inspire Canadians to get involved with cycling. IWCa brought this simple message to life through a unique visual: bikes that seemed to ride themselves. The riderless bikes serve as an invitation and as a tool for our target to visualize participating in the six biking disciplines.

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