Heads Up

Advertising Photography - Series

2016

The Phoenix Group
w: thephoenixgroup.ca

Phoenix Advertising Group Photography: Kiriako Iatridis Client: SGI Creative/Art Direction: Laila Haus Creative/Copywriting: Lee Jones Account Planner: Dallas Fidierchuk

Distracted driving is a leading cause of death on Saskatchewan’s roads. We used perspective, in the literal and lateral senses to remind people that one simple action can lead to a devastating and dramatic end. We blended a distracted driver, with their grieving family: illustrating that not keeping your head up while driving can bow the heads of the people who love you most, permanently.